Your brand matters.
A large percentage of business owners and even on-staff marketing people don't take their company's brand and their message seriously enough. This might be you. If you notice that you're being overlooked even though you know you offer a great product, it's usually because your brand is not connecting with your audience because you might not capture the right level of visual appeal or have the right message.
Your brand has to exceed your product offering, not the other way around. You pride yourself on having a solid product and excellent service. But do you place the same care in your brand and your message that reinforces the greatness of your offering? If not, we need to talk. I can help.