The number of companies who reactively manage their brand and engage with their audiences is alarming. These companies tend to get lost in the forest or beaten out by competitors who strategize and plan.
To successfully manage your brand, businesses and organizations must have a plan for at least six months out. Sure, some marketing opportunities will present themselves immediately and you need to take advantage of them, but a majority of your brand communication efforts need to be well thought out, written down and followed diligently.
To do this well, you need a strategist who specializes in bringing brands to market and managing the ongoing communication efforts that are necessary for success.
I've been doing this since 1996. I can help you.
If you say something and no one is listening, does it make a sound?